Consumer Research and Marketing

This course explores the significance of customer research and its various types, guiding you to identify your target market and create buyer personas for better customer understanding. You'll learn to map the customer journey, conduct competitive analyses, and master market segmentation, all essential for effective marketing. You'll be well-prepared to apply consumer research to drive marketing success.

AUD $150

What's included?

The Importance and Types of Customer Research 

How to Identify Your Target Market 

How to Create and Use Buyer Personas 

Creating a Customer Journey Map 

How to Conduct a Competitive Landscape Analysis 

A Guide to Market Segmentation