Marketing Fundamentals

In this course, we will explore the fundamental aspects of marketing, including understanding the core concept of marketing and how it has evolved from traditional to digital methods. We will delve into the four key elements that constitute effective marketing strategies and guide you in developing a comprehensive marketing plan. You'll learn to identify your Unique Selling Proposition (USP) and navigate the marketing funnel stages.

AUD $150

What's included?

What Is Marketing?

Traditional vs. Digital Marketing

The 4 Key Elements of Marketing

Developing a Marketing Plan

Determining Your Unique Selling Proposition (USP)

Understanding the Marketing Funnel

Persuasion vs. Manipulation in Marketing

Introduction to Marketing Analytics